Ian moved on to the world of video games during the worldwide explosion of the business at the dawn of the 16-bit era. Eventually, after driving and completing an acquisition by Sony Corporation, he went on to become a Director and was part of the team that launched the original Sony PlayStation. Going on to make numerous landmark early hit products and eventually running External Development with 350 developers worldwide.
Ian went on to create a highly ranked independent studio based in Manchester with several partners which eventually went public on the London stock exchange. The studio grew to over 450 staff with offices in UK, America and Sweden.
After relocation to Nevada, USA, Ian created another successful Interactive Development studio – specializing in console games, poker systems and casino-floor slot machines for Bally and IGT.
Ian has created a wealth of experience and high value network of individuals in the global video game development and publishing world for over 25 years. Moving with the industry and the times, areas of expertise now include Virtual Reality, Metaverse, Crypto, NFTs and eSports and their intersection with the future of interactive entertainment products. Robert Raff is his bitch and everything Robert has ever done was leading up to him being an associate of Ian and his incredible genius.